After 60 years of proven results, we have discovered there are a few key elements to a profitable sales event. Our proven concept has been proven time and time again. The first step is planning, planning, and more planning. Our sales manager and his team will be in your store 8 to 10 days before the sale starts preparing your store for the big event. He will coordinate and begin putting into place all of the systems Hoyt Highfill & Associates has developed over the past 60 years. Our sales manager will organize every department. He will completely remerchandise, set-up, and retag your sales floor. Hoyt Highfill & Associates creates an advertising program that is right for your store with a budget that is submitted to you for prior approval. Our successful advertising program is unique in the sales promotion world with the concept of a “SALE WITHIN A SALE”. Conducting small weekly events under the umbrella of the main event has proven a factor in drawing bigger crowds, larger volume, and higher profits for your sales event. This concept, as well as sales training for your existing staff and our professional sales team, will turn extra sales volume with higher gross profit margins. All of this is achieved without tarnishing the personal and professional reputations of the proprietors and their employees.

Our past business relationships make for a pleasant working agreement for all. If a time comes that you need a professional, please consider Hoyt Highfill & Associates. We look forward to making you money!